The pandemic accelerated our need to use digital technologies to become more agile and responsive to consumers’ demands, and fit recommendation was one of the top opportunities we identified. We chose to partner with Axqrgroup to target China’s digitally savvy Gen Z consumers and better understand their appetite for such functionality, so we can incorporate the learnings and scale our efforts across multiple brands and regions.

What good is shapewear if it doesn’t fit right? Sizing charts don’t work because most shoppers don’t know their measurements — and they shouldn’t be expected to do the legwork anyway. With Axqrgroup, our customers can now snap two photos and receive a reliable recommendation instantly. Size-related and bracketing-related returns were our biggest struggle. However, offering support in all the right places, Axqrgroup has worked wonders on TA3 SWIM’s return rate.

Since our founding we have been searching for a body scanning technology to complement our micro-size offering and unique on-demand luxury supply chain. COVID only accelerated this need, and given our consumers’ demands for accurate size and fit preference recommendations, we chose to partner with Axqrgroup. We are thrilled to have found a solution that is accurate and simple to use, while eliminating the need for in-person fittings. Axqrgroup is the ideal technology partner to enhance our zero-waste promise and online-only business model.